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S2S Postbacks — Sending Events from a Campaign
Campaigns — advertising campaigns
How to create a campaign
Information — Basic Campaign Identification
General — user journey
Auto Actions — auto actions based on postbacks
Parameters — link parameters
Filters — traffic filters
Test — checking a campaign before launch
Invite + DM — Hybrid Scenario
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  1. Tracker
  2. Campaigns
  3. Campaigns — advertising campaigns

Campaigns — advertising campaigns

It is the Campaign that connects Domain, Landing, Source, Telegram, tracker parameters, analytics, and events within the CRM. Once launched, the Campaign Tracker begins to: create tracking links recor

Updated August 30, 20264 min
It is the Campaign that connects Domain, Landing, Source, Telegram, tracker parameters, analytics, and events within the CRM.
Once launched, the Campaign Tracker begins to:
  • create tracking links
  • record Page View and Click
  • track the user's transition to Telegram
  • associate the user with clickid
  • track campaign events across all stages
  • display analytics in Dashboards and Analytics
The Campaign is the central object of the entire Tracker system.


When to use Campaigns

Campaigns are used when you need to:
  • run ads
  • create tracking links
  • lead users to Telegram
  • connect a Source
  • track Registration and FD
  • analyze statistics
  • separate Campaigns between buyers


How a Campaign works

A Campaign creates a complete user funnel:
Ads → Tracking Link → Landing → Telegram → CRM → Registration → FD → RD
During this funnel, the Tracker:
  • creates a clickid
  • saves tracker parameters
  • links the user to the Campaign
  • accepts postback
  • updates analytics and statistics
Without Campaign Tracker, it will not be able to link the user, clickid, and conversions.


What is inside Campaign

Campaign configuration is divided into several tabs.
Tab
What is configured
Information
Campaign name, Description, Domain, Landing and Buyer
General
Traffic type, Bot/Channel, Invite Bot, DM Bot, Start Flow and Approval Time
Sources
Traffic sources and provider
Auto Actions
Actions for any campaign events (postback, funnel, manual)
Parameters
Tracker parameters and placeholders
Filters
GEO, OS and device filters
Test
Test link for checking the Campaign

Articles by tab

Information — Basic Campaign Identification
The Information tab is the first in the campaign settings list. This is where the basic identification is set: what the campaign is called, which domain and landing page it belongs to, and which Buyer
General — user journey
The General tab determines what happens to the user after they click the ad link: whether they land in the channel or go straight to the bot, who receives them, which Flow starts, and who captures the
Sources — Traffic Sources
The Sources section inside campaign settings is where you connect an advertising traffic source. Each Source has a type (Provider): Facebook, Google, Telegram , or Custom . The Provider determines whi
Auto Actions — auto actions based on postbacks
The Auto Actions tab lets you automatically change a lead’s state in CRM when an affiliate network event occurs. Without operator intervention: a postback arrives — the lead switches to the required F
Parameters — link parameters
Parameters is the campaign tab where link markup is configured: which parameters will be added to the campaign URL and which data will be saved with the lead after they click the link. Campaign tracki
Filters — traffic filters
The Filters tab is a campaign-level system for filtering out non-target traffic. A user who does not meet the conditions is redirected to a separate URL (you specify which one). Those who pass go to t
Test — checking a campaign before launch
The Test tab is a built-in simulation of a real user journey through a campaign link. It opens the landing page on your behalf, takes you through the entire path all the way to Telegram, and records e


Campaign types

When creating a Campaign, you select the traffic type.
Type
What happens
Bot
The user immediately proceeds to a dialogue with the bot
Channel
The user sends a request to the Telegram channel, after which the Invite Bot accepts it and sends a welcome message
For Channel Campaign, the following are typically used:
  • Invite Bot
  • DM Bot
Learn more: Invite + DM — Hybrid Scenario


What Campaign does

After launching, Campaign Tracker begins recording user events.
Event
What it means
Page View
User opened Landing
Click
User clicked the navigation button
Subscribe Channel
User subscribed to the channel
User Start Bot
User started the bot
Contact Invite Bot
User messaged Invite Bot
Contact
User messaged DM Bot or a regular bot
Registration
The affiliate program has sent a registration
Sale
First deposit
Resale
Repeat deposit
All events are displayed:
  • in Dashboards
  • in Analytics
  • in Logs
  • in Events


Links — launch links

After creating a Campaign, the Links button becomes available.
Through it, the Tracker generates tracking links for launching advertisements.
Parameters configured within Parameters are automatically added to the tracking link.
For example:
  • ad_campaign_id
  • ad_id
  • adset_id
  • adset_name
  • campaign_name
  • placement
  • site_source_name
  • utm_source
  • fbclid
  • and other tracker parameters
All parameters from the tracking link then become available in Tracker Data, Analytics, and Dashboards.

Duplicate and Stop

Действие
Для чего используется
Edit
Edit the current Campaign
Duplicate
Create a copy of the Campaign
Stop
Stop the Campaign without deleting it
A Campaign cannot be deleted completely.
After Stop:
  • statistics are saved
  • events are saved
  • analytics remain available within Tracker


What is displayed in the Campaigns list

The Campaigns list displays basic information for each Campaign.
Что отображается
Описание
Status
Campaign status
Campaign
Campaign name
Traffic Type
Bot or Channel
Source
Traffic source
Domain
Connected Domain
Landing
Landing in use
Invite Bot
Invite Bot Campaign
DM Bot
DM Bot Campaign
Channel
Telegram channel
Buyer
Assigned buyer
SUBS
Subscriptions
DIA
Dialogues
REG
Registration
DEP
Deposits


Important to know

Campaign is the core object of the Tracker. It is the Campaign that creates tracking links. Without a Campaign, the Tracker cannot link clickid, the user, and the postback.
A Buyer sees only their own Campaigns. A Buyer Team Lead sees the Campaigns of their group.
Statistics, Filters, and Analytics work through Campaigns.

Expected Result

After launching a Campaign, the following should work:
Что должно происходить
Где проверять
Tracking links are created
Links
Page Views and Clicks are recorded
Dashboards
User is directed to Telegram
CRM
Subscribes and Dialogues are created
Dashboards, Campaigns, Analytics, and Events
Events are displayed at all stages of the funnel
Dashboards, Analytics, Events, and Logs
Tracker parameters are saved for the user
Tracker Data
If events appear in Dashboards and Analytics, the Campaign is configured correctly.


If something is not working

No Registration or FD

Check:
  • Integrations
  • clickid transmission
  • postback
  • Logs
gicon:OctagonAlert
Most issues are related to the loss of clickid.

No Page View

Check:
  • tracking link
  • Domain
  • Landing
  • Filters

Buyer does not see the Campaign

Check:
  • Buyer role
  • Buyer field inside the Campaign
  • access to the Domain
  • access to the Landing


FAQ

No. To work, a Campaign requires a Landing, as it is through it that the Tracker records a Page View, creates a Click, saves tracker parameters, and links the user to analytics and postback.

Duplicate is used to quickly create a copy of a Campaign with similar settings.

Stop pauses the Campaign but does not delete statistics, events, or analytics.

Inside the Campaign via the Links button.

Statistics are displayed in Dashboards and Analytics.


Section articles

How to create a campaign
Creating a new campaign in Tracker — a step-by-step flow through all form setup tabs. Result: a working campaign with ready-to-use links for the ad account. This guide takes you from an empty campaign
Information — Basic Campaign Identification
The Information tab is the first in the campaign settings list. This is where the basic identification is set: what the campaign is called, which domain and landing page it belongs to, and which Buyer
General — user journey
The General tab determines what happens to the user after they click the ad link: whether they land in the channel or go straight to the bot, who receives them, which Flow starts, and who captures the
Sources — Traffic Sources
The Sources section inside campaign settings is where you connect an advertising traffic source. Each Source has a type (Provider): Facebook, Google, Telegram , or Custom . The Provider determines whi
Auto Actions — auto actions based on postbacks
The Auto Actions tab lets you automatically change a lead’s state in CRM when an affiliate network event occurs. Without operator intervention: a postback arrives — the lead switches to the required F
Parameters — link parameters
Parameters is the campaign tab where link markup is configured: which parameters will be added to the campaign URL and which data will be saved with the lead after they click the link. Campaign tracki
Filters — traffic filters
The Filters tab is a campaign-level system for filtering out non-target traffic. A user who does not meet the conditions is redirected to a separate URL (you specify which one). Those who pass go to t
Test — checking a campaign before launch
The Test tab is a built-in simulation of a real user journey through a campaign link. It opens the landing page on your behalf, takes you through the entire path all the way to Telegram, and records e


Related articles

Dashboards — Summary Analytics
The Tracker → Dashboards section is a quick monitoring screen. Six key metrics at the top and funnel charts from click to repeat deposit at the bottom. It opens in 2 seconds and immediately answers th
Analytics — detailed table
Раздел Tracker → Analytics — детальная таблица всех метрик Tracker с возможностью фильтровать, группировать и экспортировать в CSV. В отличие от , which shows an overview and charts, Analytics is a wo
Logs — event logs
Open Tracker → Logs. In the upper part of the page, four logs are available: postback sends, source events, S2S requests, and the Tracker object change history. To search for a single chain, use the s
Connecting Affiliate Programs
The Tracker → Integrations section is a list of your active integrations with affiliate programs. Each integration defines how Tracker receives postbacks from a specific partner. This article is a sho
Sources — Traffic Sources
The Sources section inside campaign settings is where you connect an advertising traffic source. Each Source has a type (Provider): Facebook, Google, Telegram , or Custom . The Provider determines whi
недоступна
Invite + DM — Hybrid Scenario
The hybrid “Invite + DM” scenario is a classic traffic arbitrage setup. The user clicks an ad, lands on a landing page, goes to a bait Telegram channel, submits a join request, Invite Bot approves it,


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NextS2S Postbacks — Sending Events from a Campaign

On this page

  • When to use Campaigns
  • How a Campaign works
  • What is inside Campaign
  • Articles by tab
  • Campaign types
  • What Campaign does
  • Links — launch links
  • Duplicate and Stop
  • What is displayed in the Campaigns list
  • Important to know
  • Expected Result
  • If something is not working
  • No Registration or FD
  • No Page View
  • Buyer does not see the Campaign
  • FAQ
  • Section articles
  • Related articles