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Information — Basic Campaign Identification

The Information tab is the first in the campaign settings list. This is where the basic identification is set: what the campaign is called, which domain and landing page it belongs to, and which Buyer

Updated August 30, 20263 min
The Information tab is the first in the campaign settings list. This is where the basic identification is set: what the campaign is called, which domain and landing page it belongs to, and which Buyer is responsible for it. Without these 5 fields, the campaign cannot be saved.
When to come back here
When creating each new campaign. When changing the domain (you launched a new one and want to move traffic). When changing the landing page — you moved the offer to a new page. When handing the campaign over to another Buyer — change the Buyer. When you need to adjust the name for a report — Description is useful for short notes.
Information tab
Campaign Information tab

How it works
Information is the foundation of the campaign. The fields link the campaign to the infrastructure: the domain is taken from Domains — custom domains, the landing page — from Landings — Telegram redirect landing pages, the buyer — from Buyers — Buyers and Team Leads. If any of this is not configured, the selector will be empty, or you will see only the objects you are allowed to access.
The Buyer field determines who will own the campaign. This affects visibility: the same Buyer will see it in Dashboards — Summary Analytics. The Buyer Team Lead will see it if this Buyer is on their team. Owner / Admin will always see it. If the Buyer has left the company, the campaign is reassigned by an Owner / Admin.



Parameters

Field
What it defines
Type / example
Name
Campaign name. Visible in all lists, filters, and charts. Make it meaningful and unique.
FB | US | Forex | Q4-2026
Description
A short description for the team: campaign goal, specifics, notes. It is not passed to traffic.
A/B test of a new creative vs the old one
Domain
A domain from the list of connected domains. The advertising link will be generated on it.
us.example.com
Landing
A landing page from the list of created landing pages. The user will be sent to it after clicking the link.
Forex US v3
Buyer
The campaign owner. Sees it in Tracker under their Buyer / Buyer Team Lead role.
Ivan Petrov


Name format

The team should use one naming format for all campaigns. This makes searching, sorting, and understanding the history easier.
Recommended format for traffic arbitrage: Source | GEO | Offer | Date — for example, FB | DE | Forex | 2026-Q4. This makes it immediately clear what campaign it is in the list.
For performance marketing: Client | Channel | Goal | Period — for example, ShoeStore | FB | Sales | Nov-2026. Leave Description for details: “creative v3, lookalike 1% audience”.


Usage examples



A/B test of two creatives — traffic arbitrage

Buyer launches two creatives for one offer. Creates two campaigns through How to create a campaignwith the same domain and landing page, but different Name values: FB | US | Forex | Creative-A and FB | US | Forex | Creative-B. After launch, compares them in Dashboards — Summary Analyticsand keeps the one with a higher Reg → FD.


Transferring a campaign from one Buyer to another

Buyer Ivan is going on vacation, and Masha takes over his campaigns. Owner opens each of Ivan’s campaigns via Edit, changes Buyer to Masha in Information. Analytics and events are preserved — Masha now owns the campaigns and sees them in her Tracker.


Multiple GEOs on one domain — performance marketing

The sales team runs an e-commerce offer in the US, Canada, and Australia. One domain shop.example.com, different landing pages (shop-us, shop-ca, shop-au). Three campaigns with clear names like Shop | US | Aug-2026, and so on. Buyer is the same — the agency manager.
What to consider
You can change the campaign name — it does not break clickid. You can change Buyer too, but when you do, historical analytics do not “move” to the new buyer — they remain with the campaign. You can change Domain, but this changes the ad link URL — old links in the ad account will stop working. You can change Landing — it is better to do it through Duplicate to keep analytics clean.


Frequently asked questions

No, the Buyer field is required. This is needed for the access system: without Buyer, it is unclear who can see the campaign and its analytics. If you work alone, assign Buyer to yourself.

No. Description is an internal field, visible only in the Tracker admin panel. It is not included in the tracking link or the lead card.

The old link (old-domain.com/r/xxx) will stop working. The new one (new-domain.com/r/xxx) will start working. You will need to manually update the ad URLs in the ad account. Existing leads (linked by clickid) are preserved.

Domain in How to add a domain in Chatterfy was created with a restricted list of Buyers — this Buyer is not on the list. Open the domain settings via Owner / Admin and add them.

The campaign will not be saved with empty required fields. Alternative: create a “draft” campaign with the minimum workable settings and Status = stopped. When needed, edit it and launch it.


Related

Campaigns — advertising campaigns
It is the Campaign that connects Domain, Landing, Source, Telegram, tracker parameters, analytics, and events within the CRM. Once launched, the Campaign Tracker begins to: create tracking links recor
How to create a campaign
Creating a new campaign in Tracker — a step-by-step flow through all form setup tabs. Result: a working campaign with ready-to-use links for the ad account. This guide takes you from an empty campaign
General — user journey
The General tab determines what happens to the user after they click the ad link: whether they land in the channel or go straight to the bot, who receives them, which Flow starts, and who captures the
Buyers — Buyers and Team Leads
Buyers is a Tracker subsection for managing buyer teams: assigning buyers to a Buyer Team Lead and checking group membership. The Buyer and Buyer Team Lead roles, as a company account type, are set on

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On this page

  • Parameters
  • Name format
  • Usage examples
  • A/B test of two creatives — traffic arbitrage
  • Transferring a campaign from one Buyer to another
  • Multiple GEOs on one domain — performance marketing
  • Frequently asked questions
  • Related