Parameters — link parameters

Parameters is the campaign tab where link markup is configured: which parameters will be added to the campaign URL and which data will be saved with the lead after they click the link. Campaign tracki

Parameters is the campaign tab where link markup is configured: which parameters will be added to the campaign URL and which data will be saved with the lead after they click the link.

Campaign tracking link parameters. What goes into the URL, what is saved with the lead, and where it is used in CRM and analytics.

Example link:

your-domain.com/r/...?...&sub1=trader&ad_name=creative_v3&buyer=ivan

Parameters are needed so the same traffic can be broken down by buyer, campaign, ad, creative, and other parameters in CRM, Dashboards, and Analytics.



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When to come back here

• when creating a new campaign

• when you need a new analytics breakdown

• when adding macros to the ad link

• if an operator needs to see the creative name in CRM

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How it works

Each Parameters row is one URL parameter.

For example:

Parameter	Placeholder
ad_name	{{ad.name}}
buyer	{{buyer}}

After the link is generated, values are automatically inserted into the URL.

Tracker receives the parameters on click and displays them in CRM and analytics.



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Parameter fields

Field	What it defines	Example
Name	Name in the interface	Creative name
Parameter	Key in the URL	ad_name
Placeholder	Value or macro	{{ad.name}}

Value types

Ad network macro

The advertising platform automatically inserts the value.

Meta Ads example:

{{campaign.name}}

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How to add a parameter

1
Open Parameters
Tracker → Campaigns → Edit → Parameters.


2
Click Add parameter
After clicking, the add parameter form opens.




3
Fill in the fields
Fill in Name, Parameter, and Placeholder.




4
Save
Click Save.



gicon:TriangleAlert

Check the Parameter format before launching traffic: Latin letters, numbers, and underscores only.

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Common set of parameters

Parameter	Purpose
buyer	buyer
campaign	campaign
ad_name	ad
creative	creative

Examples

Meta Ads

Parameter	Placeholder
campaign	{{campaign.name}}
ad_name	{{ad.name}}
placement	{{placement}}

Used to analyze the effectiveness of ads and placements.

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What to keep in mind

• Do not change the Parameter after launching the campaign — old and new data will be split.

• Use a consistent naming style

• Check macros before starting traffic

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Frequently asked questions

Параметр есть в URL, но не сохраняется

Что будет при удалении параметра

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Links to other sections

Sources — Traffic Sources

The Sources section inside campaign settings is where you connect an advertising traffic source. Each Source has a type (Provider): Facebook, Google, Telegram , or Custom . The Provider determines whi

Integrations — Partner Programs

The Tracker → Integrations section is for connecting affiliate programs to Tracker . When a lead registers or makes a deposit with the affiliate program, it sends a postback (HTTP request) with an eve

Auto Actions — auto actions based on postbacks

The Auto Actions tab lets you automatically change a lead’s state in CRM when an affiliate network event occurs. Without operator intervention: a postback arrives — the lead switches to the required F

Analytics — detailed table

Раздел Tracker → Analytics — детальная таблица всех метрик Tracker с возможностью фильтровать, группировать и экспортировать в CSV. В отличие от , which shows an overview and charts, Analytics is a wo

Dashboards — Summary Analytics

The Tracker → Dashboards section is a quick monitoring screen. Six key metrics at the top and funnel charts from click to repeat deposit at the bottom. It opens in 2 seconds and immediately answers th

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Related

Campaigns — advertising campaigns

It is the Campaign that connects Domain, Landing, Source, Telegram, tracker parameters, analytics, and events within the CRM. Once launched, the Campaign Tracker begins to: create tracking links recor

How to create a campaign

Creating a new campaign in Tracker — a step-by-step flow through all form setup tabs. Result: a working campaign with ready-to-use links for the ad account. This guide takes you from an empty campaign

Logs — event logs

Open Tracker → Logs. In the upper part of the page, four logs are available: postback sends, source events, S2S requests, and the Tracker object change history. To search for a single chain, use the s

Filters — traffic filters

The Filters tab is a campaign-level system for filtering out non-target traffic. A user who does not meet the conditions is redirected to a separate URL (you specify which one). Those who pass go to t