Changes — data changes
The Changes category is steps that change lead or conversation attributes without sending messages. A tag is added or removed, the sale status is updated, an operator is assigned or unassigned, or the
The Changes category is steps that change lead or conversation attributes without sending messages. A tag is added or removed, the sale status is updated, an operator is assigned or unassigned, or the lead is moved to another flow from a specific step. The lead does not see these steps — they are service operations that prepare data for subsequent logic or for the operator team.
These steps are the foundation of automation. Without them, the bot turns into an “answering machine” that does not remember the results of the conversation. With them, every lead response, every event from Tracker — Overview, every AI decision leaves a trace in the customer profile: a tag, status, operator, or transfer to another funnel. The same information is then visible in Messenger(lead profile), Users(database filtering), Analytics(conversion by segment).
Which step to use when
Tag a VIP lead after a large deposit — Change Tag. Move them to a reactivation-flow after successful registration — Change Flow. Update the sale status (Registration → FD → RD) —
Change Sale Status. Distribute chats among operators or assign a specific manager — Operator. They often come after AI Reply (which has clarified something with the lead) or after Tracking steps (which received an event from the affiliate network).4 category steps
—Change Tag— add or remove a tag from a lead. Supports adding/removing one or more tags at a time. The tag catalog is created in Tags — tags for segmentation.
—Change Flow— move a lead to another flow and specify a particular starting step. The main mechanism for connecting several funnels within one bot.
—Change Sale Status— update the stage of the sales funnel. The status catalog is created in Sale Status — sales funnel stages. One status per lead at a time.
—Operator— assign an operator to a chat or remove the operator from it. With probability — for even workload distribution among managers. Visibility for specific operators is configured through Assign Manager — chat distribution.
Use cases by segment
Changes steps are the most “business-oriented” of all. Specific scenarios:
—Affiliate marketing: after a Registration event from the affiliate network (a reverse signal comes to
Tracker through Send Event) — Change Sale Status to FD-pending, Change Tag “registered”. After an FD event — Change Sale Status to FD-confirmed, Change Tag “depositor”, Change Flow to the reactivation funnel.—E-commerce: after payment —
Change Sale Status to “paid”, Change Tag “buyer”, Operator to the manager who handled the conversation. After delivery — Change Sale Status to “delivered”, Change Flow to follow-up to request a review.—Support: AI decided that a human is needed →
Operator with probability evenly across the on-duty shift + Change Tag “escalated”. After the operator closes the ticket — Change Sale Status to “resolved”.—Info products: after course payment — Change Tag by plan (“basic”, “premium”, “vip”), Change Flow to the onboarding funnel. After completing the first module — Change Tag “started”; after completion — “completed”.
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