Tracker Conversion — conversion from conversation to RD
The Tracker tab in — conversions from dialogs to affiliate events from . Shows the lead's entire journey: from the first message to the bot (Dialog) to registration in the affiliate program (Registrat
The Tracker tab in Analytics — conversions from dialogs to affiliate events from Glossary. Shows the lead's entire journey: from the first message to the bot (Dialog) to registration in the affiliate program (Registration), first deposit (FD), and repeat deposits (RD).
10 metrics that show where conversion is lost in the funnel and how high-quality the traffic is. Key analytics for a media buyer evaluating campaign effectiveness.
This is analytics for a specific bot
— it differs from similar metrics in the general module Analytics — detailed table, where the same events are viewed through the lens of all campaigns and sources. Here, it is about what happens after the lead reaches this bot.
When to open this section
The Buyer launched a campaign, a week has passed — assess traffic quality
The Sales team wants to understand how many leads actually reach a deal
Quarterly review — this bot's conversions over 90 days
Before / after flow optimization — was there a drop?
10 metrics
Metric | What it counts | Ideal value* |
Dialogs | Number of dialogs with the bot during the period | The higher, the better |
Dia → Reg | Conversion from dialog to registration (%) | 30–50% is good, 50%+ is excellent |
Registrations | Absolute number of registrations | — |
Reg → FD | Conversion from registration to first deposit | 20–40% |
Dia → FD | Direct conversion from dialogue to FD | 5–15% |
FD | Absolute number of first deposits | — |
FD → Uniq RD | Percentage of FD leads who made at least one RD | 30%+ |
Unique RD | Unique repeat payers | — |
FD → RD | How many RDs per FD lead on average | 1.5+ is good |
RD | Total number of repeat deposits (including repeats by the same lead) | — |
The numbers in the “Ideal value” column are for arbitrage traffic to financial offers.
For e-commerce, sales services, and info businesses, the metrics can be completely different. Your own benchmark — compare only against your own previous periods within your business, not against these numbers as an absolute standard.
Charts
Each metric is displayed on a separate chart with daily dynamics. This allows you to:
See the trend over the period — growth, decline, stagnation.
Find anomalies — sharp spikes or drops.
Compare waves across different metrics — for example, Dialogs dropped, but Registrations are holding steady.
Period
Today/7 days/14 days/30 days/90 days
Custom range via the calendar
RD events arrive with a long delay
— for quarterly RD analysis, you need at least a 90-day period. If you look at 7 days, RD will almost certainly be understated, so do not draw conclusions based on it.
How it differs from Tracker → Analytics
Where | What it shows | Analysis angle |
Analytics → Tracker (this section) | Conversions for this bot | “What happens to leads in bot X” |
Conversions for all campaigns / sources / landing pages | “Which ads bring quality traffic” |
Use both sections:
Analytics → Tracker — to optimize the funnel inside the bot (flow / AI / steps).
Tracker → Analytics — to optimize traffic (ads / landing pages / sources).
What each metric reveals
Low Dia → Reg (< 20%)
Leads reach the bot but do not register.
Possible reasons:
AI Reply does a poor job of qualifying them.The offer is unclear in the first messages.
The leads are not targeted (a poor campaign).
Solution: strengthen AI Reply — smart replies via AIGoal/Requirements, check the landing page, add a clarifying step to the flow.
Low Reg → FD (< 10%)
They register but do not make deposits.
Possible reasons:
Issues in the affiliate program itself — KYC, minimum deposit amount.
A long gap between registration and the offer — the lead has gone cold.
No push messages after registration.
Solution: check the partner’s terms, set up push messages immediately after Registration. Push Messages — Re-engaging Silent Users.
Low FD → RD (< 1.2)
Leads make the first deposit but do not make repeat deposits.
Possible reasons:
Weak retention in the affiliate program (a poor product).
Insufficient follow-up in chat after FD.
No reactivation program for FD leads.
Solution: set up Push Messages — Re-engaging Silent Users7–14 days after FD, add a personal message from a manager, check the affiliate program terms.
Use cases
Campaign evaluation after 30 days
Period: 30 days after campaign launch.
Metric | Value | Assessment |
Dialogs | 1500 | — |
Dia → Reg | 35% | Excellent |
Reg → FD | 28% | Good |
Dia → FD | 9.8% | Good |
FD → Uniq RD | 18% | Low — retention needed |
Conclusion: traffic is high-quality, the funnel from registration to FD works, but retention is weak. Action — configure Push Messages for the FD segment.
Failure diagnosis
Compare “last week vs this week”:
Dialogs are the same, ~500.
Registrations dropped from 200 to 100.
Dia → Reg = 20% instead of 40%.
The campaign did not change → the problem is in the bot.
Action: open several leads from this week → Show Chat Events — displaying service events → you see mass Error events at the Qualify step.
AI Reply broke — after a model or prompt update.A/B test for retention via Push Messages
Old flow: FD → Uniq RD = 15%.
Launched new Push Messages 7 days after FD.
After a month: FD → Uniq RD = 26%. Growth +73%.
Action: save the new flow as the main one and disable the old one.
What to keep in mind
Events are delayed.
Postbacks from partners arrive not instantly:
Minutes — for active partners.
Hours — the usual delay.
24 hours or more — some partners with manual moderation.
Today's FD/RD may be displayed incompletely. For an accurate analysis of a specific day — check 24–48 hours after the day ends. Do not make urgent conclusions like “the campaign failed today” based on today's numbers.
Organic traffic is counted.
Leads without
clickid are also included in these metrics if they reached Subscribe / Contact / Registration. Their events are not tied to a campaign, but they are visible in the bot.If you need to separate organic from paid traffic — use a filter in User filtering — 11 parameterswith the
Tracker parameter Field source = empty (for organic) or source = "facebook" (for a specific campaign).FAQ
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