Terms — transition management
The Terms category is steps that control how and when a lead moves further through the flow. They do not send messages or change data—they only branch and pause the logic. These steps are “invisible”
The Terms category is steps that control how and when a lead moves further through the flow. They do not send messages or change data—they only branch and pause the logic. These steps are “invisible” to the lead: they see only the result—the next message or a pause. But they are what maintain the funnel structure and make A/B tests, GEO-based branching, and delayed touches possible.
Unlike AI Routings — semantic routing(also routing, but by the meaning of the lead’s live reply), Terms work on already accumulated data and time—tags, sale statuses,
Custom Fields, current time, and distribution percentage. No AI tokens are needed; everything happens instantly.Which step to use when
A condition based on exact values (tag, field, deposit, time of day) —
Condition. An A/B test of two or more message versions (50/50, 70/30) — A/B Router. Schedule execution for a specific time in a time zone (in 1 hour, at 10 a.m. tomorrow, on Monday) — Delay.3 steps in the category
—Condition— branching by exact conditions. Supports tags, sale statuses,
Custom Fields, current time, and conversation duration. Logical operators (and / or, equals / does not equal, greater than / less than). Binary or multi-branching.—A/B Router— random distribution across branches in specified percentages. Used for A/B tests: test two greeting variants, two types of promo image, or two CTA phrasings. Distribution is random, but statistically converges to the specified proportions when N > 200 leads.
—Delay— a delayed transition until a specific time. You can set “in N minutes / hours / days” or “at a specific time in the bot’s time zone.” The lead “gets stuck” on this step until the time comes, then moves on.
Condition vs AI Routings — the difference is fundamental
These two branching mechanisms are often confused. The main difference is what the decision is based on:
Property | Condition (Terms) | AI Routings (Communication) |
|---|---|---|
What it analyzes | Exact card data (tag, field, number) | Meaning of the lead’s reply (natural language) |
When it triggers | Immediately upon reaching the step | After AI Reply, on the lead’s reply |
Costs AI tokens | No | Yes |
Typical use case | Tag exists = left, does not exist = right | Lead said “not interested” = to the rejection branch |
Simple rule:exact data → Condition. meaning of the reply → AI Routings.Both often coexist in one funnel: AI Routings determines the lead’s reaction (agreement/objection), then
Condition routes based on already collected data (country, sale status, tag).Use cases by segment
—Arbitrage: A/B Router 50/50 between two promo materials at the start →
Condition by tag GEO-RU/GEO-EN → different affiliate link. Delay 24 h before the reactivation message for leads without a deposit.—E-commerce:
Delay 1 h after an item is added to the cart → Condition “is the order paid?” → if not, send a cart-recovery message. if yes — a thank-you. A/B Router tests two cart-recovery wordings.—Support:
Condition based on the VIP tag → if VIP — straight to an operator, bypassing AI. if not — AI Reply. Delay 5 minutes for “time to think” between FAQ steps.—Info business:
Delay 2 days after the first touch → reactivation for those who didn’t buy. Condition by plan from Custom Field → different onboarding sequence for basic / premium / VIP.Frequently Asked Questions
Articles in this section
Related
Was this article helpful?






